What you see with this site is a dramatic departure from the more conservative branding and tone previously adopted by hotels within the Hurley Hotel Group.
The design mirrors the hotel’s $20 million transformation: it’s bold, oozing quality yet funky, quirky and eclectic.
We have to admit that the buzz surrounding the project really got into our blood and the very first set of design concepts received instant acceptance.
Of course, we didn’t want it to simply look “pretty”; it had to be clever …. It had to convert. It had to work!