Start-up company Spirits of Australia Carpe Diem came to us with the most beautiful illustration of a tree that signified their company ethos. The ethos? That Australian spirits, wine and beer are the ‘Water of Life’. Our challenge was to define how best to convey who they are and what they do in the wording that would accompany their intricate logo mark, while keeping it simple and legible. Their vision and design styling for the new tasting room led us to brass colouring and a traditional serif type face that captures the essence of the brand. We hope you love the logo as much as we do!