CEX Sells!2 min readRecently I went to Marketing Week in Adelaide and attended a session presented by Tara Melky from Forethought about Exploring the Customer Experience (CEX). Many topics and great examples were covered of good and bad customer experiences, how businesses react to real customer comments and how to use data to make business decisions. There was so much covered it really felt like every business, product or service needs a customer experience analysis. If we look primarily at a company’s customer… Read More »CEX Sells!
Food Image Dos And Don’ts2 min readWhether you realise it or not, the product photos used in your marketing have been digitally manipulated. Within reason, this is not a problem. Go too far, however, and it can be viewed as false advertising. When Olay “optimised” 60-year-old Twiggy to promote a face cream, they conveniently removed all wrinkles from the former model. UK lawmakers savaged the Olay brand, banned the ad and cited “gross misrepresentation of products”. What is optimisation? A professional photographer wouldn’t dream of giving you… Read More »Food Image Dos And Don’ts
60 Seconds Or Less: Stephen Grace1 min readIn the third episode of ’60 Seconds or Less’, you’ll meet our web designer Stephen Grace.
Are You Doing The Basics To Optimise Your Online Marketing?3 min readNine out of ten people in Australia prefer using Google rather than Bing and other search engines. This is not merely a number but a huge opportunity to track potential customers and use the information to improve your online strategy. Here’s how: I. Google Analytics You want to know how potential customers behave on your site and how many of them came to you, don’t you? Google Analytics provides this information for free and is easy to install. II. Webmaster… Read More »Are You Doing The Basics To Optimise Your Online Marketing?
Sixty One Ways To Say “Click Here” On Your Website2 min read“Please sir, may I have some more?” is a famous line from Dickens – but it’s not that snappy on your website. Like me, are you sick of reading a link that says “More” or “Click Here”? Never fear, I’ve put together 50 ways to entice your web visitors to read on. Of course, the best ten are not included, you have to (insert new best word) on the link at the bottom of the list ….