Content Marketing in the Digital Age3 min readContent marketing is nothing new. Whether it’s a cave painting from 4200 B.C. titled “6 ways a spear can save you from wild boar”, sales posters on papyrus written in Egyptian hieroglyphics, or the birth of the “soap operas” in the 1940s, brands have been spreading their message through image or word since before any of us were born. The question is this:“Has the digital age changed the way brands market themselves?” The short answer is:“…not really!” Be it a… Read More »Content Marketing in the Digital Age
Can Digital Get More Patrons Into Your Pub?4 min readAs a hotel owner, it’s your never-ending challenge to get patrons through the door. The challenge in 2016 will be balancing your efforts between traditional marketing practices and the new wave of internet-based marketing tools. How can you use digital technologies to communicate your benefits to patrons? In August 2015, ShineWing Australia released Hospitality Insights Report, a collection of findings based on a survey of hoteliers and patrons across Victoria. The survey set out to answer: “What makes licensed hotels… Read More »Can Digital Get More Patrons Into Your Pub?
Why not? Disruptive industries and the new economy2 min readThree consecutive stories on ABC 24 last Friday night cast a clear light on the “new economy”. First I caught Elysse Morgan on ABC Business, interviewing the head of the world’s richest sporting team, namely Real Madrid’s Emilio Butragueno. A man who starred on the field at a time when the internet did not exist, he is now comfortable with the idea of Google bidding for broadcast rights against the powerhouse media players like Fox.Asked if he could see the… Read More »Why not? Disruptive industries and the new economy
Do time zones matter in an ‘agnostic’ online world?3 min readDoing business online is “time agnostic”, which puts a new slant on South Australia’s debate about changing time zones. InDaily also featured this blog in its online newspaper. By Tim Boylen, Managing Director of Adelaide marketing firm Boylen+ The bricks and mortar world is debating whether South Australia should change its time zone to align with the eastern states of Australia. Yet the online world is “time agnostic”. If you market a service or sell a product online, it’s a 24/7 proposition.… Read More »Do time zones matter in an ‘agnostic’ online world?
5 Minutes of Fame: Ben Trelease2 min readHe’s a killer advertising and media strategist, a self confessed economics geek and eats a pretty out there sandwich. Meet Boylen’s very own Ben Trelease.