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Boylen’s defence industry web design and marketing experience includes work for clients such as:
We have also undertaken advertising design for companies such as Force Ordnance, Daronmont Technologies, Opsys and Randstad. Our writers have ghost-written content for the Chief Entrepreneur.
Including Codan | Domo Tactical Solutions. We welcome penetration tests to evaluate our defences.
Your website design and branding needs to match your company’s world class capabilities.
Defence industry companies are judged for professionalism at all points of the procurement chain. For most national and international defence and aerospace firms, your website is their first in-depth touchpoint. They may have found you in a defence capability guide and are now starting preliminary research.
Our Adelaide-based team of website designers, web developers, SEO experts, graphic designers and content creators has a deep understanding of the defence industry sector.
Technically, we will deliver a website that is fast and secure.
Visually it will be attention grabbing, reflect your branding and be easy for users to navigate to your products, services and capabilities.
Boylen understands the defence industry and the procurement process for defence and aerospace engineering and manufacturing firms.
We combine creative flair with dependable processes that have been perfected over 30 years in business.
Click here to talk about your project or our service – defence industry website design in Adelaide.
The Australian Defence Force’s commitment to sovereign capability means primes etc are constantly reviewing potential new partners to gain strategic advantage.
They also need to fulfill KPIs for local content under the Defence Industry Participation Policy.
Your website is a showcase. Defence suppliers have very high quality technical products and services – but their website and sales collateral often lets them down.
Of course, procurement decisions have many assessment points. It would be disingenuous to suggest that your website will win you a contract or be a fundamental driver in the decision-making process.
What Boylen argues is that your website is a door. A door with a sign on it. It must attract the attention of your target audiences near and wide and invite them in to learn more about your business.
It is an in-depth first impression. It is a digital handshake and introduction. After that, when expressions of interest are called for, the significance of your website is reduced.
However, because you have distilled your message into tight focus, and because you have abbreviated your key information and highlights, it does provide valuable content for your tender submissions.
There is no doubt that your web presence can accelerate or hinder your growth.
Boylen understands defence. We’ve worked with defence business and designed the website for one of Australia’s largest military endeavours.
If you would like to discuss your next project, or options, please use our Contact form.
Knowledge and strategy is more important than dollars. You should strive to implement the best digital practice in the world at your level.
Mega companies have to serve many different audiences, countries and stakeholders. Their aim can be spread too thin. Their sites can become too large and difficult to navigate.
Your advantage is the ability to focus on what will probably be a smaller array of competencies.
Whether you are an emerging company or long established, it is critical to present the best possible image that your digital marketing budget can afford.
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As a defence business owner, you understand that you are competing for staff at a national and international level.
Your website is a key element in selling yourself to skilled personnel. Australia has been in the throes of a skills crisis for many years in defence and this has been exacerbated by COVID-19 and the closure of borders.
Attracting the best candidates to a position requires more than filling in a templated job ad on Seek or Indeed and hoping for the best.
Your future staff will assess you through your website. Does it have a pathway specifically designed for potential new hires, as opposed to potential new clients and contracts? Does it answer key questions? Does it portray you as modern, forward-looking and successful? Do you promote work life balance? Are you female friendly? Are you secure even if governments change their minds about directions in defence? What career pathways exist? Can a potential star candidate see what other staff say (eg. in a video?)
If your website fails to paint you in the best possible light during a skills shortage, it needs investing in.
Also consider having a careers section where people can gain insights into common questions and register their interest. They could potentially talk with one of your staff via a chat box.
A careers portal means you can start engaging with potential talent long before you get to a crisis point.
In times of low unemployment and restrictions on skilled migration, the value of your website in attracting the best talent to your organisation cannot be underestimated.
Experience: 30 years in business and deep defence industry credentials.
Security: we invite you to conduct penetration tests on our high security website hosting solutions.
Content: we’ve been generating content for 30 years. Whether it is website words, editing, brochure writing, photos, videos or podcasts, we have the expertise to ensure your content is of the highest standard.
Local support: local people on the other end of the phone or looking after a support ticket makes all the difference.
SEO: we have local and international digital marketing credentials. Domestic SEO is much simpler than global SEO but we have the hard won experience to guide you through the process.
Full service: words, photos, videos, graphic design and branding, web design, website redesigns, programming, integrations, search engine optimisation, online advertising, competitor research, hosting, plugin updates, EDMs, newsletters, brochure design, logos, print advertisement design, etc.