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Logo design services to build better brands.
We’ve been designing logos for 30 years – and we love it!
We live for that “WOW” moment when a new logo is revealed and everyone in the room is ecstatic. That’s the moment you know your logo design is going to capture the hearts of your clients and customers.
From a practical viewpoint, your new logo – or refreshed logo – is a key part of your brand identity. Our graphic designers understand that your ‘symbol’ needs to stand out in a crowded market. It has to embody the essence of your organisation and project your vision and values.
It has to be effective across traditional graphic design mediums, such as print and signage. And it has to work digitally – on your next web design project.
Above all else, your newly designed logo needs to be memorable!
We offer logo design Adelaide wide and in all parts of South Australia, from Mt Gambier to Ceduna.
So whether you’re small enterprise in the Adelaide Hills, a college on the city fringe or a large defence company in Port Adelaide, we’re always close by, ready to help.
We don’t do “fast and cheap” logos. Those are produced by AI or in a sweatshop overseas.
We believe that a great logo is a unique logo. It’s created by a human.
Your dedicated logo designer will start with a blank page, without any preconceived ideas.
Chances are you’ll be chatting with Maddie or PJ, and they are both great listeners.
From there, the path to a professional logo is to look at colours and shapes and examples. We’ll be sifting through what you like and don’t like. Searching for visual cues that strike a chord – that resonate – with the soul of your organisation.
So even if you can’t verbalise it, rest assured that you will always be listened to.
And then the magic happens, as our creative team brings your brand to life. The concepts you receive will be custom designed to your vision and then fine tuned using your input.
Depending on your requirements, at the end of the project we provide you with:
So if you’re looking for a professional logo design in Adelaide or anywhere in Australia, our door is always open.
Some clients want a logo with frills and flourish, others prefer minimalist and powerful. Perhaps you want a traditional logo or maybe something modern?
We’ve designed original logos for hundreds of clients across a wide range of sectors, and no two assignments are the same.
Our graphic designers bring to the table their creative energy, sparks of brilliance. They’re passionate about their craft – and fun to work with.
What makes a great logo is one of the common questions we’re asked. In a nutshell:
From our 30 years of working with companies, schools and other organisations, each Boylen designer has a deep understanding of how to convert your brand essence into a distinctive logo.
Your logo sets the direction for the “look and feel” of all other designs you create, whether that be a website or a brochure.
These designs flow naturally from the new branding.
Reach out to us for an initial conversation and let’s see if our local, South Australian designers are a good fit for your next project.
More great reading:
Graphic design in the business case mix
Why worry about graphic design?
Image optimisation advice from a graphic designer
The more confused things become, the greater the value of clarity.
The same is true of simplicity in what has become a complicated world, where attention spans are shrinking due to information and input overload.
Simplicity has become a cornerstone of effective logo design in today’s digital and print environments. At its heart is the “Less is more” ethos and its something that top global brands are investing heavily in as they urge their graphic design consutants and logo designers to deliver minimalistic logos at both a brand and product level.
But why? The answer is not that difficult to understand. The ongoing shift towards simplicity is not just a design preference but a strategic choice because countless research has shown that it boosts brand recognition and recall. And when we say “boost”, we’re talking logo recall of X10, X100 and X1000.
When it comes to logo design, easy recognition and glue-like memorability results in people choosing one brand over another. That means more sales and greater profits.
Simple, uncluttered designs allow for [2] https://www.activate.co.nz/Blog/creating-an-impactful-logo-design/.
What are some of the characteristics of simplicity in logo design?
The answer’s simple (ha, ha):
Nike is a case in point. Another great example is Uber. Target. Addidas with its three stripes. And, of course, the iconic Apple logo.
We also like to think that the Boylen logo embraces the three guidelines we’ve outlined.
Those logos weren’t spun up by AI or a graduate designer. They come from design studios that takes logos seriously and have decades of experience to align your unique business with design strategy.
Contact us – we’re Adelaide logo designers!
Modern logo design has evolved to prioritise:
It sounds simple but if you take a clean sheet of paper and a sharp pencil, you’ll soon discover that combining these elements into a contemporary logo design.
That’s where an Adelaide logo design studio such as Boylen can make a real difference.
These principles guide our graphic designers in creating logos that effectively communicate brand identity and – this is the versatility component – resonate with audiences when viewed across a variety of channels, including websites, mobile phone screens, apps and print.
Timelessness is often encapsulated by expressions such as “neutral colours”, “classic fonts” and “geometric shapes”. But that’s like teaching a 12-year-old the basics of football and expecting them to be able to play AFL.
Our graphic designers have created thousands of logo concepts – and most of them have ended up in the bin. It’s part of the creative process. No so much ‘learning from failure’ as ‘learning to recognize the difference between mediocrity and brilliance’.
Let’s talk logos!
We are a South Australian creative company located on Glen Osmond Road, Fullarton, South Australia.
When you engage our services, you will work with a logo designer that has deep know-how. All of our graphic designers have more than a decade of experience. And they work hand-in-hand with our web designers to ensure your logo works across all formats.
We don’t rely on AI or a logo library to pump out random designs, which unfortunately is common among some logo design services. Our logo creation process is personal, which means you benefit from creative design, that takes into account your brand need for specific brand recognition, and a memorable logo.
Contact an Adelaide logo designer today.
We recognise that brand identity is crucial to business success (and to non-business organisations, such as associations and not-for-profits).
We regard logo design as part of broader branding and brand identity.
Your business logo needs to be adaptable to your needs. Most people want branding that can be reduced in size to work effectively on business card designs and letterhead design, as well as promotional material, stationery design and signage. If you have products, packaging design constraints – and opportunities – need to be factored in.
Of course, every business logo needs to be a rock star in the web web design sphere as well. You can’t undertake logo design without web design in mind.
During the logo design process, your dedicated designer will look at how you intend to use your logo design and assess its application. Keep this in mind as you view your design concepts.
One aspect that sets our graphic design service apart is that you work with a designer in South Australia. We understand the SA and Adelaide market. The design process starts with brand strategy, progresses through logo concepts, then the refinement process where you will see logo variations, and finally you new logo. Dare we say it – the perfect logo for your organisation!
Many companies look at a logo as a one-off design job that happens in isolation. At Boylen, we look at logo creation as part of a much broader, more strategic brand identity focus. That’s why our first logo concepts usually hit the mark.
At the conclusion of the design process, we will ensure you have all of the logo files you need, from jpg to psd and ai. And if you need it, our logo design service also includes a style guide for usage. (A simple style guide is one page but larger organisations generally opt for something that may be 30 to 40 pages in length, with a short summary (or cheat sheet) at the start as a quick reference guide.)
Speak with an Adelaide logo designer today.
From our 30 years of working with companies, schools and other organisations, we have a deep understanding of how to convert your brand essence into a distinctive logo.
Reach out to us for an initial conversation and let’s see if our designers are a good fit for your next project.
Logos are never far from the headlines.
Australia’s KeepCup has sued two companies – Gloria Jean’s and Chatime – for infringing its design copyright.
Red Bull is suing Muggittu di Mamoiada winery for allegedly copying its famous bull logo.
Meta (Facebook) is still fighting a series of legal actions since it adopted its “continuous loop” logo.
Not long after adopting a new look, British company Burberry is changing its logo again. Presumably their designer got it wrong. That’s expensive, time consuming – and downright embarrassing.
The lessons from these stories?
The word logo comes from the ancient Greek word that relates to logotype. It’s a combination of two words – speech and imprint.
So, it’s your personal mark that “speaks” to people about your business.
Many of the very best logos share common traits. The information on this page can help focus your efforts to join that club.
But here’s some more great reading:
It’s not essential.
A tagline is part of many brand identity systems but this is a debate that’s raged between graphic designers, logo designers and marketing managers for years. While some argue that a logo should be simple and straightforward without any additional text, others believe that a slogan can add value to a logo design.
Starting with the basics, a logo is a symbol that represents a company’s brand identity. It is the face of the brand and should be recognisable and memorable. A well-designed logo can create a lasting impression on the audience and help establish a company’s credibility. However, a logo alone may not always communicate the brand’s message effectively.
This may become apparent at the design concepts stage of your project.
A slogan, on the other hand, is a short phrase that accompanies a logo and conveys the brand’s message or core values. It can help differentiate a brand from its competitors and make it more memorable. Done expertly (think of Nike’s “Just Do It”), a well-crafted slogan can also evoke emotions and create a connection with the audience.
So, some slogans tell you what a company does, others are a positioning statement (Woolworths – “The Fresh Food People”, while others play to your emotions (L’Oreal – “Because You’re Worth It”.) While a slogan can enhance a logo’s effectiveness, it should not overpower the logo. The slogan should be concise, easy to remember, and complement the logo design. A long slogan can be overwhelming and confusing.
A professional logo designer will consider all factors before recommending whether to include a slogan in the logo design. But at the end of the day, it is up to you – the client – to decide what’s best for your organisation.