SEO: Schema Markup

SEO

What is schema markup?

Google is basically a clever machine. It talks machine language. So while it can see what’s on your website and make some connections, it is unable to interpret the content in the way a human can.

That’s where Schema markup comes in. It’s code that highlights your information in a consistent language  that can be understood by their web crawlers. You are handing them context on a silver platter.

For example, when we searched for “Anzac biscuit recipe”, Google showed an enhanced result. It didn’t just give a text-only search result, it served up an image, ratings, ingredients and how long it took to make them. 

For example:

When we searched for “Anzac biscuit recipe”, Google showed an enhanced result. It didn’t just give a text-only search result, it served up an image, ratings, ingredients and how long it took to make them. 

Schema markup is a code that you can add to your website to help search engines understand your content better. 

This is important for SEO because it can help your website rank higher in search results. Here are three reasons why schema markup is so important for search engine optimisation:

Schema markup helps websites appear in rich snippets.
Rich snippets are the little pieces of information that appear in search results, like the star rating for a product or the author of an article. This can help you attract more clicks from searchers.

Schema markup is linked to ranking higher in search results.
Search engines use a variety of factors to determine where to rank websites in search results. One of these factors is the use of schema markup. The connection is this: high quality websites that use schema markup are able to rank higher in search results because search engines understand their content better.

Websites can attract more clicks from well presented data in Schema markup.
This is because searchers can see more information about your website. If that information is appealing and answers their search query, you have a far greater chance of being “clicked” than a search result that is text-only.

Want to know more? Please feel free to make contact with us. We’re always happy to help.