Professional SEO Services for 2025 and Beyond

If you are on the cusp of launching a newly redesigned website, a lot of the optimisation work should already have been done.
So as a last-minute check of things that might be missed, have you actioned:

1. website redirections
2. integration with Google Analytics, Google Search Console, Facebook Pixel etc
3. open graph tags
4. sitemap indexing and error reporting
5. and do you have a post-launch SEO plan?

Following the launch of the website, SEO shouldn’t stop. In fact, if you have a brand new site, you need to go into overdrive to get found.
Check your reports (you get regular reports, right?) and use the data from the new website to make smart adjustments. 
Good luck!
Reach out to us if we can help: SEO Adelaide Consultants

Modern SEO techniques place a strong emphasis on quality social media to help with your visibility on search engines.

Social media sends traffic to your website and these are often people that wouldn’t normally have found your website on their own. It also engages people. It allows for two-way dialogue. All of this is excellent when optimising your website.

Read on for a comprehensive guide to various social platforms you can consider.

Social Media Marketing 
There can be no doubt that social media marketing is an effective weapon that every digital marketer needs to have in their arsenal. Social media usage has grown steadily year on year, with billions of worldwide users.
As a result, digital marketers increased their social marketing spend. They did this for a reason. Social media marketing, when done right, can be a cost-effective way to rapidly generate leads/sales in the short-term.

What are the Goals of Social Media Marketing?
This is where digital marketers tend to disagree. Many, especially those that work within the B2C arena see it as a vehicle for producing leads/sales. Others, primarily those that work with B2B clients, see social marketing as a way to engage with potential clients.
Either way, it is important to keep your marketing goals at the forefront when designing a new social media marketing campaign, to get the most out of your budget.

Current Social Media Marketing Trends
As social media marketing has evolved, it has become more complex. New techniques are regularly developed, exploited and then discarded once they reach saturation point. Currently, the most notable new trends seem to be:

• More focus on user-generated content – a good example of this in action, is the way that Google Maps ties into Google Reviews. Consumers are prompted to provide reviews of places they visit and also upload photographs which are visible across both platforms.
• Employing micro-influencers – rather than relying on major influencers with hundreds of thousands of followers. This technique relies on finding influencers with fewer subscribers, who operate in particular niches.
• Visual content – remains one of the major trends in social marketing. Video, infographics, etc. A picture paints a thousand words as they say.
• Live video – as social networking sites have added the ability to broadcast live video, then social marketers have begun coming up with ways to exploit this new channel.
• Social bots – these vary in complexity from being nothing more than amusing, all the way through to A.I. driven, automated pre-sales and customer support systems.

And of course, mobile. Consumer behaviour has changed massively since smartphones and always on mobile internet became mainstream technologies. Currently, Facebook mobile use is around 94% of all monthly page loads. Twitter sits at 82%, and LinkedIn at 60%. Instagram is almost entirely accessed from mobile devices. Therefore, it is imperative that we craft our social marketing posts with mobile users in mind.

What are the Most Popular Social Media Sites?
There are dozens of social networking sites, but only a handful that has a large enough volume of users to make them truly useful as marketing channels. The most popular of these being:

• Facebook – needs no introduction, the granddaddy of social media sites, with a massive user base of all ages, locations, interests, etc. A solid choice for both B2C and B2B marketing.
• YouTube – the largest video hosting site in the world. Marketers have produced some pretty impressive results using YouTube. However, recent changes to the YouTube terms of service may have reduced its effectiveness in B2C marketing. It is still a great option for publishing B2B focused video content.
• Instagram – very popular with younger generations including Millennials and Generation X. Lends itself more to B2C marketing rather than B2B.
• Twitter – the original micro-blogging platform, with a solid paid marketing offering. Works well for both B2C and B2B.
• LinkedIn – the king of B2B social marketing. A solid content strategy backed up by strategic paid social marketing can be very effective.
• Google+ – the red-headed stepchild of social networking sites. No paid marketing offering, and quite difficult to approach from an organic angle. 
• Others – Qzone, Weibo, Reddit, Pinterest, Tumblr, etc. Although popular, these are rather niche sites, and won’t be included in this article.

Choosing a Target Audience for Your Social Media Marketing Campaign
Which social network you choose for your social media marketing campaign, should be driven by the target audience you aim to reach. As part of your overall marketing efforts, you have probably spent time producing marketing personas for your mainstream purchasers. These personas are perfect for deciding which social networking site you should target. 
Below, each of the main social networks is briefly outlined, including the type of audience they are best for targeting.

An Overview of Facebook Marketing
Target audience: A wide scope here, of all ages, interests, locations etc. However, it is often seen as “the old folks” social network by younger people. Therefore, it may not be the best choice for targeting consumers less than 30-years old.
Number of users: Around 2 billion active users per month worldwide.

Facebook Marketing Do’s and Don’ts

• Do – make sure every post is branded (logo, etc.)
• Do – develop a standardized social media voice for your company/brand/product to ensure social updates are consistent.
• Do – ensure that you moderate all comments and replies to your posts. Consider disabling comments if you lack the resources to do this effectively.
• Do – make sure your company website, all promotional material and communications such as emails, link to your Facebook page.
• Don’t – leave any part of your Facebook page blank. Make sure all sections contain proper, valuable information.
• Don’t – forget the SEO aspects of creating your Facebook page, as all public Facebook pages are indexed by search engines.
• Don’t – drive people crazy with long lists of hashtags. Use only the most relevant ones.
• Don’t – post too frequently, the key to consumer engagement is keeping them interested without spamming them with your marketing message.

Generating Sales Conversions with Facebook Marketing
The method used for driving conversions using Facebook marketing will differ between B2C and B2B goals. B2C primarily revolves around presenting special offers and specific product promotions, leading to an actual sale. B2B is more about engagement, promoting branded content such as white papers or case studies, which drop the Facebook user at a lead capture landing page before the content can be downloaded. These leads are then fed into the company CRM to be nurtured.

An Overview of YouTube Marketing
Target audience: A wide scope here, of all ages, interests, locations etc. Equally suitable for B2B engagement using educational video content, and B2C sales through product/service specific video content.
Number of users: Around 1.8 billion active users per month worldwide.
YouTube Marketing Do’s and Don’ts

• Do – make sure that you watermark all of your video content so that it cannot be copied.
• Do – produce themed playlists that create a logical customer journey for specific products/services.
• Do – tag each video with relevant keywords.
• Do – use YouTube to share other forms of video content, such as screen capture of webinars.
• Don’t – forget to use the primary description to deliver a text-based call to action and relevant links.
• Don’t – publish low-quality video. Aim to produce the most professional looking videos you can within your budget.
• Don’t – use too many popups and annotations prompting a viewer response. Let the video content speak for itself. 

Generating Sales Conversions with YouTube Marketing
YouTube works well for both B2C and B2B marketing, with subtle differences. For B2C marketers, YouTube is great for making sales conversions fairly immediately. For example, an unboxing video of a new tech product, complete with relevant sales links, would drive actual sales. B2B marketers tend to use YouTube differently, building consumer engagement, trust and authority by publishing educational video content. The goal here is to generate focused leads to be nurtured using the company’s sales process.

An Overview of Instagram Marketing
Target audience: primarily younger users, Millennials and Generation X see Instagram as their funky, fresh social network which lets them interact with their contacts in short, sharp, messages.
Number of users: Around 1 billion active users per month worldwide.
Instagram Marketing Do’s and Don’ts
•    Do – aim to build a community, even though Instagram doesn’t offer such a full suite of tools for community management as other sites.
•    Do – design your shared content around the placement of hyperlinks.
•    Do – from time to time post a real advertisement. Even though Instagram is not the perfect vehicle for ad-based content, it can work.
•    Don’t – be tempted to try and automate your Instagram community using bots.
•    Don’t – get too aggressive with your sales message.
•    Don’t – fail to use the services of suitable Instagram influencers if your budget can cover it.
Generating Sales Conversions with Instagram Marketing
Instagram works best for B2C conversions. Posting product offers (although without a hard sell), and details of new or limited availability products or services.

An Overview of Twitter Marketing
Target audience: A wide scope here, of all ages, interests, locations etc. Particularly good for targeting consumers that are interested in real-time updates about the brands and products that interest them.
Number of users: Around 400 million active users per month worldwide.
Twitter Marketing Do’s and Don’ts

• Do – use hashtags properly, don’t waste space by targeting irrelevant hashtags. 
• Do – write properly, don’t be tempted to use slang and abbreviations to get more into your tweet.
• Do – use a URL shortener to free up more space for your tweet.
• Don’t – follow everyone, Twitter has some automated tools that monitor follows and unfollows and will restrict your account if they see suspicious activity such as bulk unfollowing.
• Don’t – waste space on irrelevant verbiage, keep it short, succinct and on target.

Generating Sales Conversions with Twitter Marketing
Twitter is something of the odd one out when it comes to producing conversions. Users of Twitter tend to be more interested in real-time events. This makes Twitter a great vehicle for promoting something like a football match, with a whole series of tweets building interest as the event gets closer. Finding a way to fit this kind of social marketing into your own strategies may be tricky, but for certain products/services, it can work very well.

An Overview of LinkedIn Marketing
Target audience: Primarily B2B, great for reaching senior professionals and members of the C-suite.
Number of users: Around 500 million active users per month worldwide.
LinkedIn Marketing Do’s and Don’ts

• Do – pre-qualify the people you try to connect with. Make sure they are involved in the purchasing process of the product/service you wish to promote.
• Do – create personalized messages for new connections, nothing is more insulting to a professional person than receiving a “Hi there” copy and pasted message.
• Do – hold back, don’t instantly drop a heavy marketing message on new connections.
• Don’t – send multiple connection requests, if somebody doesn’t want to connect, then move on.
• Don’t – engage without intent. Make sure you have something valuable and engaging to discuss with new connections.

Generating Sales Conversions with LinkedIn Marketing
LinkedIn marketing is all about B2B engagement, building authority and extending brand reach. If you operate a company LinkedIn page, make sure it is entirely up to date and the information it provides is of value. Typically, you will be publishing LinkedIn updates and articles to support your service offering. Your aim is to entice new leads into your sales funnel by offering them something in exchange, such as a downloadable resource.

A Facebook Marketing Case Study
Disney Parks exploited the viral nature of Facebook in its collaboration with the Make A Wish Foundation. Disney Parks came up with the new hashtag #ShareYourEars. Disney Parks then promised Facebook users that for every picture of Mickey Mouse’s ears uploaded to Facebook, they would give $5 to the Make A Wish Foundation.
This marketing gimmick when viral, and Disney ended up donating over $2 million to the Make A Wish Foundation. A perfect example of how coming up with a gimmick is all that is needed to bring the power of Facebook over to your side of the fence.

A Twitter Marketing Case Study
The Marvel movie Black Panther set a new record as the most tweeted about movie of all time. There was no accident involved in setting this record, Marvel orchestrated it using smart Twitter marketing tricks.
With over 35 million tweets mentioning the movie, Marvel constantly stirred the pot by regularly tweeting snippets about the movie prior to its release and thought-provoking questions about the plot of the movie. Marvel entirely exploited the Marvel Cinematic Universe fan base and the fan’s general interest in all things Marvel to create a constant Twitter buzz for weeks.

A YouTube Marketing Case Study
The company Trainline ran a very successful YouTube-based marketing campaign some time ago. The campaign was successful for two primary reasons. 1) the content they produced was of exceptional quality and 2) the video content was designed to go viral.
The video itself featured Big Shaq, who was played by Michael Dapaah the comedian. The video is highly amusing and designed to appeal to a very wide range of YouTube users. Currently, the video has over 1.4 million views.

A Unified B2B Social Marketing Case Study
Coix Health set up an entirely new marketing campaign, focused on social media marketing and the promotion of branded content. A traditional marketing plan was executed, including building marketing personas to identify core consumer demographics. This resulted in Coix Health being able to craft a highly targeted marketing message.
The campaign itself utilised branded content such as infographics, quizzes, listicles and Q&A articles, alongside YouTube videos. Social media marketing techniques were used extensively to promote this fresh content and drive leads into the top of its sales funnel, building a list of potential customers. 
This final list was used as a basis for an email marketing campaign contact 1,884 prospects. This resulted in a 42.8% open rate and a 14.5 click-through rate, both much higher than industry averages.

A modern site – whether it’s a website redesign or a brand new project – should include best practice SEO to attract and engage visitors.

Our solution places a strong emphasis on delivering a better user experience across speed and interaction.  

Boylen creates and manages SEO strategies for schools, ASX-listed companies, exporters, associations, medical, legal … and more! Each exercise brings new knowledge we can apply to your organisation.

To increase impressions, improve click-through rates and generate high value traffic for the website, a Boylen SEO expert will:

• develop an SEO-friendly site structure
• undertake key word analysis and page density reviews to be used for future content as part of your SEO strategy
• Implement meta data across the site to improve organic search results at a page level
• provide content recommendations and assistance, including:
  • pages optimised for responsive display
  • improved user journey and browsing experience
  • pages optimised for search engine indexing and appearance
  • improved user journey and browsing experience through internal linking and UX updates
  • bounce assessment and attention to website “pain-points”.

As a local SEO company, we will also take care of:

• link building
• website redirections
• integration with Google Analytics (GA), Google Search Console, Facebook Pixel etc
• open graph tags
• sitemap indexing and error reporting
• pre and post-launch SEO setup to boost the ranking of your website in the search results.

Following the launch of the website, we will also offer an ongoing search engine optimisation improvement package that will use data from the new website to make informed improvements to UX and search engine display. A SEO specialist can also provide monthly reporting, content assistance and recommendations inside these packages.

Yes, lots of companies outsource their social media management, or parts of it. That might be managing everything, including writing posts, shooting video, designing graphics and so on, or it may be one element such as helping to reply to difficult user responses.

Social media is important in website SEO. It sends positive social signals to Google and steers more traffic to your site. Not everyone agrees on how important it is but this article provides a good insight dor further reading.

Make sure you use people who get your company and can speak in a voice that reflects your brand, whether that’s serious business or a cheeky upstart brand. You don’t want someone calling an AFL umpire “The Referee”, or suggesting you call “999” instead of “000”.

That’s when people realise the content is artificial and turn off. 

Worse, as we have discovered on several occasions, when dodgy operators insert secret links into your website, such as links to XXX rated sites. We have seen this twice. The lesson in that is to actively manage what your social media consultant is doing. 

The factors affecting SEO (or search engine optimisation) are ever-changing as Google adapts its ranking criteria to rank websites higher in the search results when they provide the best user experience.

A common discussion surrounding SEO is that of quality vs quantity.

Google rewards both – but generally quality wins out. To elaborate on this, a site with high levels of traffic will do well and a site with a high number of backlinks can also be expected to rank high.

But – and it’s a big but – if you have low quality traffic that hits your site and leaves quickly, Google will see you high bounce rate figures and penalise your site. Similarly, if your backlinks come from known backlinks factories and if they have no relevance to the content of your site (locality, subject matter etc), then you will not reap the full benefits.

By contrast, an Adelaide business website with less traffic that has an audience that is highly engaged and stays on the site and clicks on conversion points, will be rewarded. So too will a site that has fewer backlinks of very high quality and relevance. That’s why you need a SEO specialist.

Understanding SEO

The good news is that you can undertake an entry-level SEO campaign yourself. However, there are many ranking factors to take into consideration when creating an SEO friendly page so it is also worth taking the time to learn basic HTML. For example, knowing how to write a good page title is the first way you can start focusing on improving SEO in your page through HTML tags.

Backlinks

People find the task of acquiring backlinks to be difficult. The best way to break it down is the more links a site has that come from other, widely used, popular sites, the higher the SEO ranking will be. However, links from poor SEO sites or less popular pages can actually decrease your website score. There comes the quality vs quantity debate. Which is better, having thousands of links and not monitoring where they come from or having a few hundred links from quality sites that are being monitored by both parties? Both will generate traffic to your site however if you want consistent buyers, leads or subscribers you need links and content that will attract them and keep coming back for more.

SEO Quantity

Quantity does have its place in SEO. You do want high levels of traffic, especially when compared to your competitors. Winning with more terms ranking on page one of Google is also good for business. Other ways to increase SEO through quantity could be increasing the keywords in the Meta-HTML tag and by using alt words on images found throughout your site. These can obviously help however this requires constant attention and updating and will take a considerable amount of your time.

Quality Content

People appreciate good quality content. When you do high quality research, writing and videoing, you are going to be answering questions that people search about and, therefore, this will generate interest in your website … and generate repeat visitors to your website.

In Closing

Quality SEO is more effective and will get you better results, traffic, leads or whatever it is you are looking for from your content, in the long term. The good thing about working online and providing content is that it can be changed and optimised to work better for you. So if you have started with a “quantity approach”, you can change course and create quality content and links in the future.

Final Quality Tip: A hallmark on generating quality content is good use of keywords. When deliberately inserting keywords into your text, try to find ones that are used naturally in the content you are providing. This will ensure that you use keywords effortlessly and will not come across as keywords being placed for the sake of SEO.

Talking with someone helps make sense of it all. Please feel free to make contact with us. We’re always happy to help.

We follow a process that is linked to numerical ratings and percentages. That means within days, you will see improvements in your numbers, such as site speed and keyword visibility, that will start improving your search rankings.

How quickly to move from “never seen” pages on Google search results, up to page one, depends a lot on your competition and how much effort you are willing to put into the project.

• For example, if you are in a highly competitive field – such as SEO for dentists in Adelaide CBD  – it will take more effort than if you are an automotive outlet in a regional town. (We can show you how we achieved a stunning result for a local dentist. It was a real team effort but the surgery staff stuck to a simple process and reaped quantifiable rewards.)
• As another example, you may wish to engage us to go “all out” early in a project. Our audit will show what needs to be done for technical SEO and on page SEO, and we can devote the resources to getting everything up to the highest level in a short period of time. After that, you can move to maintenance mode, to ensure you don’t slip back.

If you’re keen to ramp up leads generated by your website sooner than that, Google AdWords is a great way to go.

Want help? Click here and we will get back to you fast.

Google Ads are the paid ads you can see at the top and bottom of Google search results pages with the word ad next to them.

These ads are set up to target specific services, and link back to a page on your website relevant to that service.

Each click on an ad will cost you money. How much it costs depends on a variety of factors, with one of the key ones being how desirable a search term it is, and what other Google Ads users are prepared to pay. It’s an auction model whereby you set your maximum bid for Cost Per Click (CPC), and Google uses that and a number of other factors to determine when to display your ad. As well as setting a maximum CPC for each search term, you set a daily budget so that your spend is constrained.

We can set up and run your Google Ads campaign for you. We charge an initial setup fee, and then an ongoing campaign management fee. Unlike an advertising agency, we do not take commissions from platforms that want you to spend more on ads. The campaign management fee enables us to monitor and optimise your Google Ads to ensure you see maximum ROI for your Google Ads spend. The cost is determined by how many ad groups you want to target. Typically we charge as follows:

• Setup includes:
  •    Research search terms.
  •    Write ad headline and copy, submit to you for approval, revise if required.
  •    Optimise landing page for each ad (one existing page per ad).
  •    Set up campaign to maximise search results (impressions) and clicks.
• Campaign Management covers:
  •    Initially weekly (moving to fortnightly once it settles) assessment of effectiveness of campaign, including targeted terms, ad copy & landing page CTAs. Submit any recommended changes to you for approval, and implement.
  •    Reporting on outcomes (monthly)

We often find the CPC comes down as we optimise the campaign.

Interested? Let’s talk or meet. Contact us here and we will be in touch.

Where your website ranks in the search results, how many clicks you achieve and increasing your conversions are central to measuring success.

Our SEO service starts with a site audit, which allows a SEO consultant at Boylen to:

• Find out for sure what your competitors are doing. Get an independent report on where your site ranks for the key search terms – and where your competitors rank.
• Develop a SEO strategy to suit your needs and your budget. Your dedicated SEO specialist will include measureable goals. That way you know whether or not we have been successful.

Following the setup, we move into a monthly cycle of actions and reporting.

As we maximise your visibility for Google searches, we can clearly measure SEO success? Basic measurements include:

• Improvements in keyword rankings
• Showing up in Google Maps results (top 3)
• Number of first page keyword rankings
• Revenue generated from the website
• Number of visits from keyword searches
• Length of visitor time on the website
• Conversion rates.

Want to improve your website’s performance? We can help! Contact a SEO specialist today.

Before we get to the steps involved in setting up a Google Analytics (GA) account, let’s have a look at what it is and why it is important.

GA is a free tool that lets you measure and analyse your website traffic. No website should be built without it.

It lets you see website data in tables and graphs. It guides your SEO marketing.

At a basic level you can see how much traffic you have received over a given time period, how it is trending, what country they have come from, what device they used (eg. smartphone) etc. The medium metric offers great insights into how you are getting visitors; are they coming from organic search (free Google search results), are they people coming direct to your site by typing in your details, perhaps it is via your social media marketing efforts or through your company’s paid advertising.

You can see how long people stay on your site – and the percentage of people that leave almost immediately (bounce rate).

More sophisticated users can track Goal Conversion, User Experience and how your customers are interacting with your ecommerce website.

All of this data can be overwhelming.

The key is to know what are the important drivers for your business. Then you can measure, set benchmarks and goals, and execute a search engine optimisation plan to improve your website performance.

To set it up, click here:  Google Analytics Set Up Steps.

Your website design and marketing agency will also be able to handle this task for you.

Where do people think they get the best data on a product or service purchase?

YouTube. 87% of people list it as the number one source of truth (our words). It’s Google research so it’s rock solid.  This is worth repeating: the overwhelming majority of people – nine out of 10 – choose YouTube to find the best possible information.

The next question is: how good is your YouTube presence?

As of September 2022, the answer is no.

However, you can register your interest. The good news is that Canada has just joined the USA in having VDA in search results, so Australian new car cards and second hand vehicle resellers will be able to access it soon (in our opinion).

Until then you need to reply on search engine optimisation to rank at the top of page one in a meaningful way, or opt for the plain web designs the search engines currently offer SME businesses.

We’ve written a blog on it here.